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The FODA journey began when our founder witnessed firsthand the challenges that independent producers faced in a biased supply chain, often structured to serve only larger brands. By supporting more of the challenger brands early on, and connecting customers to their products, over the last decade, we have helped champion diversity within the world of FMCG and CPG products.
Nowadays, the FODA Group offers sales and services to a range of businesses, from SMEs through to FTSE/NASDAQ-listed entities. Our core values remain the same: to be a partner valuing the brands of today and helping forge the brands of tomorrow.
Our unique ecosystem empowers producers with the data they need to survive, scale and define the food, drink & FMCG products of the future. With consolidated digital and physical services under one roof, we remove costly links within the supply chain, helping to solve issues surrounding waste through poor visibility and forecasting.
We help nurture businesses focused on ethics, sustainability, environmental impact and nutrition. Better visibility in the supply chain is better for producers, better for consumers, better for everyone.
We take care of as many pain points of running a business as possible. Our Fodafilment fulfilment services are the beating heart of our physical operations in Welwyn Garden City. Put simply, we enable brands to reach more consumers.
Our FODA Warehouse and FodaBox website are enjoyed by consumers, retailers and corporate clients looking to shop for a diverse range of products.
If you’re an ambitious FMCG brand, looking to work with specialists covering D2C and B2B fulfilment, or opening up new sales channels, you should contact us.

See how we can help you — enquire today…